Blog
Looking for tips and strategies for planning and managing social media marketing and advertising? We’ve been blogging about digital marketing for nearly 10 years. Dive in below!
Cyber Monday Countdown
The latest reports have claimed that Cyber Monday will be … Do you have a plan for Cyber Monday to make sure you area getting the most of the many, many people that will be online? If not, don’t panic, I have a plan for you: Day 7: Brainstorm about Your Goal. ...
Using Hashtags to Grow Your Business
# - once known as the “pound sign” has now transitioned into one of the biggest social media tools today. In case you are not yet a big hashtag user, hashtags are words that you tack on to the end of your social media posting, such as #catlover or #digitalmarketing....
5 Business Goals You Can Accomplish Using Pinterest
Have you heard about the wildfire spread of Pinterest but haven’t yet bought into the concept? Are you wondering what you could really accomplish from an all-image social media website? From the onset, the idea of promoting your business through a website with just...
How to Avoid Getting ”Scoogled”
The SEO community is at a challenging point. We all know that Google is in charge and that they have every right to run their business as they see fit. The difficultly is this: Every time they change their algorithm or put their foot down on what was formerly an acceptable SEO technique, the rest of us get, well….. “Scroogled”.
Here are some things you will want to be mindful of to stay on the right side of optimizing your blog or website:
Create Content that Connects with Your Customers
Creating content is a wonderful investment of your time that will work on long term basis. But before you get started churning out a bunch of random articles, stop and ask yourself this question: what content would my customers LOVE? Because if you aren’t coming up with content that is going to wow your customers, you are missing the goal.
You Can No Longer Put All Your Eggs in One Basket – Creating a Holistic Marketing Plan
A holistic marketing approach begins with a carefully planned brand. Based on the brand and the customers that would buy into that brand, it integrates several different marketing goals and tactics into your overall marketing strategy.
10 Great Take Aways from MozCon 2013
MozCon 2013...well, it rocked. Here are my top take-aways. Traditional SEO is going away and marketers need to take a step back and take a more holistic approach to their online marketing. Branding and storytelling are more important and powerful than ever as the...
The Nitty-Gritty of Search Engines: Crawling, Indexing and Ranking
We all know the search engines and their sneaky secret algorithms are insanely important, and we also know that producing useful, relevant, quality content in our blogs, website and rich media is vital to SEO success. But here is a little reminder of WHY and HOW those things work together.
Why All Searches Are NOT Created Equal
A common way that we marketing folk like to differentiate searches is by dividing them into these 3 types: an informational search, a transactional search, and a navigational search. I will explain each one and give an example of how each “touch” could make a difference to you if you were the owner of a seafood restaurant.
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