Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility...
Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my...
We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends,...
January is a great time to rethink old habits and create some New Year’s resolutions (i.e. goals) for yourself and your business. And while no one really knows what’s around the corner for social media in 2017, it’s clear that small business will need to keep evolving...
Do you find that holiday related promotions sneak up on you or even worse, pass you by? Annual celebrations and holidays such as the 4th of July are a quick and easy way to remind your customers and potential customers that you appreciate them. In addition, it gives...
With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results. I ran the...
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