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Take-aways from the 2017 Social Media Marketing Industry Report

Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my thing. The report highlights where other marketers are focused in managing their social […]

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Social media marketing trends

What Social Media Marketing Trends Your Business Should Follow

We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends, including Social Media Examiner’s own Mike Stelzner. Here are 4 trends […]

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3 Ways Small Business Social Media Marketing Will Evolve in 2017

January is a great time to rethink old habits and create some New Year’s resolutions (i.e. goals) for yourself and your business. And while no one really knows what’s around the corner for social media in 2017, it’s clear that small business will need to keep evolving to adapt to the fast pace and non-stop […]

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Social media contests and sweepstakes

Run Social Media Contests and Sweepstakes for the Holidays with These 8 Simple Steps

  Running social media contests and sweepstakes is a fun way to boost your social media engagement and brand awareness during the holidays, while also providing entertainment. It’s important to remember that people are on Facebook for community and connection and not for blatant advertising. If done correctly, your contest or sweepstakes can provide something […]

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social media holiday promotions

7 Super Last Minute Holiday Promotions for the 4th of July

Do you find that holiday related promotions sneak up on you or even worse, pass you by? Annual celebrations and holidays such as the 4th of July are a quick and easy way to remind your customers and potential customers that you appreciate them. In addition, it gives you a chance to have a memorable interaction […]

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Social Media Marketing World

What I learned at Social Media Marketing World (#SMMW)

Once again, I spent an exciting week in San Diego at this year’s SMMW learning about the most up-to-date tools and trends in social media marketing. In case you don’t know, SMMW is the premier social media marketing conference in the industry, and draws people literally from all over the world. The speaker line-up was […]

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Instagram advertising how to

Instagram Advertising – How to Get Started

With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results.  I ran the same ad on both platforms, targeting the same audience, and running it on […]

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