Marketing Book Review: Ultimate Guide to Twitter for Business

The book I am covering today was published by Entrepreneur Press (I am a fan of Entrepreneur magazine) and is a great guide for both the newbee or advanced Tweeter. It covers what you could expect for the basics but also starts the reader out with a handy-dandy “Lingo Guide” in Chapter 2. Considering the social media world loves to make up words and use them fluently, I think the Lingo Guide is wise. Despite the Lingo Guide, Prodromou writes the book using easy to understand language and offers plenty of screen shots to illustrate his points.