The beginning of a new year often evokes excitement and opportunity for most small businesses and nonprofits. But 2021 also has brought many questions and worries. How will social distancing impact your business this year? What changes will you need to make to stay in...
Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t...
Is your business ready for the holiday season? There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving...
If you’ve ever been to an amazing concert, you know how an event can engage your senses like nothing else. Last week I went to a Coldplay concert and it was a bit mesmerizing. The entire experience pulled me in: from the upbeat music in my ears, to the laser light...
If you are just getting started with your Instagram business page or need some inspiration on where to find enough content to deliver consistent activity, look around. No, really! Look around the office, at industry leaders, at your customers, your employees and...
Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my...
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