Takeaways from SMMW – Video, Influencers, and Bots, Oh My!

Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t judge), it’s time to write my annual blog of takeaways from SMMW18. Every year there are some … Read More

Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving weekend this year. And according to a recent survey conducted by VigLink, a market research firm, 32% … Read More

Engage on Social Media Like a Rock Star

If you’ve ever been to an amazing concert, you know how an event can engage your senses like nothing else. Last week I went to a Coldplay concert and it was a bit mesmerizing.  The entire experience pulled me in: from the upbeat music in my ears, to the laser light show in front of me, to the oversized bouncing … Read More

8 Post Ideas for Instagram Business Pages

If you are just getting started with your Instagram business page or need some inspiration on where to find enough content to deliver consistent activity, look around.  No, really!  Look around the office, at industry leaders, at your customers, your employees and your products/services!  Content inspiration is everywhere!  Take a look at our easy to implement business posts for Instagram. … Read More

Take-aways from the 2017 Social Media Marketing Industry Report

Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my thing. The report highlights where other marketers are focused in managing their social media and where they plan … Read More

Run Social Media Contests and Sweepstakes for the Holidays with These 8 Simple Steps

Social media contests and sweepstakes

  Running social media contests and sweepstakes is a fun way to boost your social media engagement and brand awareness during the holidays, while also providing entertainment. It’s important to remember that people are on Facebook for community and connection and not for blatant advertising. If done correctly, your contest or sweepstakes can provide something fun for Facebook fans and … Read More

What I learned at Social Media Marketing World (#SMMW)

Social Media Marketing World

Once again, I spent an exciting week in San Diego at this year’s SMMW learning about the most up-to-date tools and trends in social media marketing. In case you don’t know, SMMW is the premier social media marketing conference in the industry, and draws people literally from all over the world. The speaker line-up was stellar with up to 10 … Read More

Top Three Takeaways from Social Media Marketing World 2015

Social Media Marketing World can best be described as an online-marketing-themed Disneyland. This was my first year, and I was amused to walk thru the Networking Plaza where marketers from all over the country and the world are not just chatting and exchanging business cards but also recording videos, podcasting, live streaming with Meerkat, and of course, taking group selfies … Read More

Do you Really Need an Editorial Calendar for Social Media?

Most people jump into the business social media tactics with great enthusiasm. You have ideas, you have time you have content. All is good. Until, well, the basic tasks of running a business and all the other project and priorities you have soak up your well-intended social media management time. Before you know it, your Facebook page will end up … Read More