We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends,...
Running social media contests and sweepstakes is a fun way to boost your social media engagement and brand awareness during the holidays, while also providing entertainment. It’s important to remember that people are on Facebook for community and connection and...
Do you find that holiday related promotions sneak up on you or even worse, pass you by? Annual celebrations and holidays such as the 4th of July are a quick and easy way to remind your customers and potential customers that you appreciate them. In addition, it gives...
The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no...
Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and...
Facebook has become a pay-to-play platform for businesses looking for new ways to reach their customers with posts and messaging. Though this change has aggravated many people, there is no denying that Facebook advertising can be very effective when used...
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