Advertising with Facebook for the Holiday Season? Get Started With this Easy-to-use Guide for Retargeting

Advertising with Facebook this Season - Retargeting

The holidays are right around the corner and social media advertising is more popular than ever. In a recent survey highlighted by Entreprenuer.com, over 36 percent of small-to-medium business respondents said social media marketing will be a priority for their ad budget this season, and nearly half of small businesses plan to use Facebook ads. We all know people like to … Read More

Takeaways from SMMW – Video, Influencers, and Bots, Oh My!

Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t judge), it’s time to write my annual blog of takeaways from SMMW18. Every year there are some … Read More

Facebook Algorithm Changes – What to Do Next?

Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility and reach of content that they consider less meaningful and engaging – including content from business pages. Here are some highlights of Facebook’s algorithm … Read More

Easy Peesy Guide for Social Media Image Sizing

Let’s face it, creating images for social media marketing sounds simple, but there a lot of pesky details to know. You’re a busy marketer – your brain doesn’t have extra space for memorizing things like the exact pixel size of a LinkedIn hero image. Not to mention, every time a social media platform updates their layout the image sizing can … Read More

Take-aways from the 2017 Social Media Marketing Industry Report

Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my thing. The report highlights where other marketers are focused in managing their social media and where they plan … Read More

What Social Media Marketing Trends Your Business Should Follow

Social media marketing trends

We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends, including Social Media Examiner’s own Mike Stelzner. Here are 4 trends that matter to your small … Read More

What I learned at Social Media Marketing World (#SMMW)

Social Media Marketing World

Once again, I spent an exciting week in San Diego at this year’s SMMW learning about the most up-to-date tools and trends in social media marketing. In case you don’t know, SMMW is the premier social media marketing conference in the industry, and draws people literally from all over the world. The speaker line-up was stellar with up to 10 … Read More

5 Ways to Use Facebook Live for Your Business

Facebook Live

Have you heard the buzz about the latest Facebook feature: Facebook Live? If not, you will be hearing about it soon. Facebook has jumped on the streaming video trend. Much like Periscope, Facebook Live gives you the ability to live stream video right from your mobile device to a Facebook audience. This opens up possibilities galore for connecting with your … Read More