Facebook groups have become an increasingly popular way to build a community around a business or organization. In this blog post, I explain why you should consider creating a Facebook group for your business and give a step-by-step guide to setting one up. How...
Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t...
Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility...
Let’s face it, creating images for social media marketing sounds simple, but there a lot of pesky details to know. You’re a busy marketer – your brain doesn’t have extra space for memorizing things like the exact pixel size of a LinkedIn hero image. Not to mention,...
Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my...
We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends,...
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