A Beginner’s Guide to Twitter Advertising

A Beginners guide to twitter advertising

Have you wondered what social media ads are possible beyond Facebook ads? I’ve used Twitter advertising for myself and my clients throughout the years and have created this blog to give you a basic walk-through of the process and tips I’ve learned.   Get Started with Twitter Ads Like Facebook, Twitter offers a robust advertising platform with several ad types … Read More

Takeaways from SMMW – Video, Influencers, and Bots, Oh My!

Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t judge), it’s time to write my annual blog of takeaways from SMMW18. Every year there are some … Read More

Facebook Algorithm Changes – What to Do Next?

Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility and reach of content that they consider less meaningful and engaging – including content from business pages. Here are some highlights of Facebook’s algorithm … Read More

Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving weekend this year. And according to a recent survey conducted by VigLink, a market research firm, 32% … Read More

Engage on Social Media Like a Rock Star

If you’ve ever been to an amazing concert, you know how an event can engage your senses like nothing else. Last week I went to a Coldplay concert and it was a bit mesmerizing.  The entire experience pulled me in: from the upbeat music in my ears, to the laser light show in front of me, to the oversized bouncing … Read More

Creating a Hashtag Strategy for your Social Media Marketing

hashtag strategy

Instagram is the ultimate hashtagging platform. There are several reasons to get strategic about how you use hashtags, including to extend the reach of your content and get the attention of people interested in your niche. Build your following with hashtags By adding a hashtag to your post, you can capture the attention of those who might not otherwise see … Read More

Take-aways from the 2017 Social Media Marketing Industry Report

Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my thing. The report highlights where other marketers are focused in managing their social media and where they plan … Read More

What Social Media Marketing Trends Your Business Should Follow

Social media marketing trends

We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends, including Social Media Examiner’s own Mike Stelzner. Here are 4 trends that matter to your small … Read More

Behind the Scenes at #SMMW17

Every year around this time I write a blog post with my top take-aways and lessons learned from Social Media Marketing World, but this year it’s a bit different. In the past, I’ve always been an attendee or volunteer for this mammoth marketing conference that draws 3,000+ people. This year I was part of the staff that organized the event. … Read More