A Beginner’s Guide to Twitter Advertising

A Beginner’s Guide to Twitter Advertising

Have you wondered what social media ads are possible beyond Facebook ads? I’ve used Twitter advertising for myself and my clients throughout the years and have created this blog to give you a basic walk-through of the process and tips I’ve learned.   Get Started...
Takeaways from SMMW – Video, Influencers, and Bots, Oh My!

Takeaways from SMMW – Video, Influencers, and Bots, Oh My!

Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t...
Facebook Algorithm Changes – What to Do Next?

Facebook Algorithm Changes – What to Do Next?

Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility...
Ideas for Holiday Season Promotions on Social Media

Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving...
Engage on Social Media Like a Rock Star

Engage on Social Media Like a Rock Star

If you’ve ever been to an amazing concert, you know how an event can engage your senses like nothing else. Last week I went to a Coldplay concert and it was a bit mesmerizing.  The entire experience pulled me in: from the upbeat music in my ears, to the laser light...
Creating a Hashtag Strategy for your Social Media Marketing

Creating a Hashtag Strategy for your Social Media Marketing

Instagram is the ultimate hashtagging platform. There are several reasons to get strategic about how you use hashtags, including to extend the reach of your content and get the attention of people interested in your niche. Build your following with hashtags By adding...