The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no...
Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and...
While Facebook Insights is an analytics tool that gets lots of attention, many people forget that Twitter has a very useful analytics tool too. True, Twitter may not provide quite the detail that Facebook does, but it does give you enough data to track your metrics...
Facebook has become a pay-to-play platform for businesses looking for new ways to reach their customers with posts and messaging. Though this change has aggravated many people, there is no denying that Facebook advertising can be very effective when used...
Teens are one of the fastest growing demographic on social media and also one of the most engaged. And who could be surprised that this super-social, excitement seeking, fad-following group is a natural match for the 24/7 world of social media? Proof in the...
Are you making the most of LinkedIn? And, if not, why should you care? Well, because LinkedIn is a powerful tool for not only personal networking online with other professionals, but also for getting more exposure and brand recognition for your small business, and for...
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