How to Rethink Your Small Business or Nonprofit Marketing in 2021

How to Rethink Your Small Business or Nonprofit Marketing in 2021

The beginning of a new year often evokes excitement and opportunity for most small businesses and nonprofits. But 2021 also has brought many questions and worries. How will social distancing impact your business this year? What changes will you need to make to stay in...
4 Powerful Posts for Your Nonprofit’s Social Media Marketing

4 Powerful Posts for Your Nonprofit’s Social Media Marketing

Social media marketing for nonprofits can be vastly different than for commercial businesses. Nonprofits embark on social media campaigns to increase awareness of their cause, encourage the involvement of volunteers, and raise funds and donations. Nonprofits often...
Essential Components of a Strategic Digital Marketing Plan

Essential Components of a Strategic Digital Marketing Plan

Do you have a digital marketing plan in place for your business? If not, taking a step back and documenting your digital strategy is one of the best things you can do for your business. In this post, I’ll cover 3 components of strategic marketing plans that are often...
3 Ways to Use Social Media Marketing to Prepare for a Launch

3 Ways to Use Social Media Marketing to Prepare for a Launch

Social media marketing can be one of your best digital tools when planning a product launch. Whether it’s a webinar, book, or in-depth course, there are several ways social media can support the creation and marketing of your launch. Below are three ways to leverage...