3 Ways to Use Social Media Marketing to Prepare for a Launch

Use Social Media Marketing Product Launch_FB

Social media marketing can be one of your best digital tools when planning a product launch. Whether it’s a webinar, book, or in-depth course, there are several ways social media can support the creation and marketing of your launch. Below are three ways to leverage your product launch with you social media channels. #1: Crowdsource ideas and feedback through social … Read More

Setting Social Media Goals for 2019

Setting Social Media Goals in 2019

If you are like the rest of us, you are bound to get swept up in making resolutions and setting goals for the new year. Setting goals now will help you see if you are accomplishing what you intended for your social media marketing in the year to come.  Below are 5 guidelines for setting social media goals to track … Read More

Takeaways from SMMW – Video, Influencers, and Bots, Oh My!

Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t judge), it’s time to write my annual blog of takeaways from SMMW18. Every year there are some … Read More

Facebook Algorithm Changes – What to Do Next?

Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility and reach of content that they consider less meaningful and engaging – including content from business pages. Here are some highlights of Facebook’s algorithm … Read More

Engage on Social Media Like a Rock Star

If you’ve ever been to an amazing concert, you know how an event can engage your senses like nothing else. Last week I went to a Coldplay concert and it was a bit mesmerizing.  The entire experience pulled me in: from the upbeat music in my ears, to the laser light show in front of me, to the oversized bouncing … Read More

Creating a Hashtag Strategy for your Social Media Marketing

hashtag strategy

Instagram is the ultimate hashtagging platform. There are several reasons to get strategic about how you use hashtags, including to extend the reach of your content and get the attention of people interested in your niche. Build your following with hashtags By adding a hashtag to your post, you can capture the attention of those who might not otherwise see … Read More

Take-aways from the 2017 Social Media Marketing Industry Report

Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my thing. The report highlights where other marketers are focused in managing their social media and where they plan … Read More