Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving weekend this year. And according to a recent survey conducted by VigLink, a market research firm, 32% … Read More

Creating a Hashtag Strategy for your Social Media Marketing

hashtag strategy

Instagram is the ultimate hashtagging platform. There are several reasons to get strategic about how you use hashtags, including to extend the reach of your content and get the attention of people interested in your niche. Build your following with hashtags By adding a hashtag to your post, you can capture the attention of those who might not otherwise see … Read More

8 Post Ideas for Instagram Business Pages

If you are just getting started with your Instagram business page or need some inspiration on where to find enough content to deliver consistent activity, look around.  No, really!  Look around the office, at industry leaders, at your customers, your employees and your products/services!  Content inspiration is everywhere!  Take a look at our easy to implement business posts for Instagram. … Read More

Easy Peesy Guide for Social Media Image Sizing

Let’s face it, creating images for social media marketing sounds simple, but there a lot of pesky details to know. You’re a busy marketer – your brain doesn’t have extra space for memorizing things like the exact pixel size of a LinkedIn hero image. Not to mention, every time a social media platform updates their layout the image sizing can … Read More

Take-aways from the 2017 Social Media Marketing Industry Report

Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my thing. The report highlights where other marketers are focused in managing their social media and where they plan … Read More

What Social Media Marketing Trends Your Business Should Follow

Social media marketing trends

We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends, including Social Media Examiner’s own Mike Stelzner. Here are 4 trends that matter to your small … Read More

5 Sweet Tools for Visual Content Creation That You Will Love

tools for visual content creation

Instagram is one of the fastest growing visual content social media platforms, and it’s easy to see why: it’s just plain fun and entertaining. Instagram lets you create and share a digital scrapbook of your experiences. Your visual story can be as funky, artful, playful or serious as you want it to be. Like paging through a real magazine (remember … Read More