Social media marketing for nonprofits can be vastly different than for commercial businesses. Nonprofits embark on social media campaigns to increase awareness of their cause, encourage the involvement of volunteers, and raise funds and donations. Nonprofits often...
Fall is the perfect time to reevaluate your social media marketing tools. The right social media tools can save you time, efficiency, and streamline your organization. Here are a few of my favorite social media marketing tools that I use for my own business and...
Is your business ready for the holiday season? There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving...
Instagram is the ultimate hashtagging platform. There are several reasons to get strategic about how you use hashtags, including to extend the reach of your content and get the attention of people interested in your niche. Build your following with hashtags By adding...
If you are just getting started with your Instagram business page or need some inspiration on where to find enough content to deliver consistent activity, look around. No, really! Look around the office, at industry leaders, at your customers, your employees and...
Let’s face it, creating images for social media marketing sounds simple, but there a lot of pesky details to know. You’re a busy marketer – your brain doesn’t have extra space for memorizing things like the exact pixel size of a LinkedIn hero image. Not to mention,...
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