The world of online ads has grown exponentially during the past few years and Google ads are one of the most highly used tools out there. Unfortunately, many small business owners and nonprofit organizations find Google ads confusing and aren’t sure how to best use...
January is a great time to rethink old habits and create some New Year’s resolutions (i.e. goals) for yourself and your business. And while no one really knows what’s around the corner for social media in 2017, it’s clear that small business will need to keep evolving...
With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results. I ran the...
Facebook has become a pay-to-play platform for businesses looking for new ways to reach their customers with posts and messaging. Though this change has aggravated many people, there is no denying that Facebook advertising can be very effective when used...
As some of you may know, I have a small craft business named Benalily Designs. The primary purpose of Benalily Designs is to provide an outlet for my passion for jewelry making. It also provides, however, a useful testing ground for some of the techniques and...
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