Create a Facebook Custom Audience to Retarget Your Website Visitors

Retargeting people who have shown interest in your business is one of the most effective tactics for Facebook advertising. It takes more than one “touch point” (that’s marketing-speak for exposure to your business) before someone will trust your business enough to purchase from you. They may see your ad, read your blog, sign up for your newsletter, and THEN sign … Read More

Advertising with Facebook for the Holiday Season? Get Started With this Easy-to-use Guide for Retargeting

Advertising with Facebook this Season - Retargeting

The holidays are right around the corner and social media advertising is more popular than ever. In a recent survey highlighted by Entreprenuer.com, over 36 percent of small-to-medium business respondents said social media marketing will be a priority for their ad budget this season, and nearly half of small businesses plan to use Facebook ads. We all know people like to … Read More

Facebook Algorithm Changes – What to Do Next?

Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility and reach of content that they consider less meaningful and engaging – including content from business pages. Here are some highlights of Facebook’s algorithm … Read More

What Social Media Marketing Trends Your Business Should Follow

Social media marketing trends

We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends, including Social Media Examiner’s own Mike Stelzner. Here are 4 trends that matter to your small … Read More

3 Powerful Facebook Ads to Start Using Today

Facebook advertising

The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no wonder that Facebook ads are busier than ever. Are you using Facebook ads to capture … Read More