Do you have a digital marketing plan in place for your business? If not, taking a step back and documenting your digital strategy is one of the best things you can do for your business. In this post, I’ll cover 3 components of strategic marketing plans that are often overlooked but essential to include. #1 Outline the Goals, Strategies, Objectives, … Read More
Is your business ready for the holiday season? There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving weekend this year. And according to a recent survey conducted by VigLink, a market research firm, 32% … Read More
January is a great time to rethink old habits and create some New Year’s resolutions (i.e. goals) for yourself and your business. And while no one really knows what’s around the corner for social media in 2017, it’s clear that small business will need to keep evolving to adapt to the fast pace and non-stop demands of social media marketing. … Read More
We all know that big brands and businesses have oodles of money to spend on fancy social media marketing campaigns. But many of the tactics they use are just as easy for small businesses to implement. Here are a few of my favorite social media tactics from larger brands. I include these in my book “The Social Media Cookbook” which is … Read More
With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results. I ran the same ad on both platforms, targeting the same audience, and running it on the same days, for the … Read More
Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and $1.5 billion was spent on Black Friday alone. With online shopping increasing every year, you … Read More
The SEO community is at a challenging point. We all know that Google is in charge and that they have every right to run their business as they see fit. The difficultly is this: Every time they change their algorithm or put their foot down on what was formerly an acceptable SEO technique, the rest of us get, well….. “Scroogled”.
Here are some things you will want to be mindful of to stay on the right side of optimizing your blog or website:
Creating content is a wonderful investment of your time that will work on long term basis. But before you get started churning out a bunch of random articles, stop and ask yourself this question: what content would my customers LOVE? Because if you aren’t coming up with content that is going to wow your customers, you are missing the goal.
MozCon 2013…well, it rocked. Here are my top take-aways. Traditional SEO is going away and marketers need to take a step back and take a more holistic approach to their online marketing. Branding and storytelling are more important and powerful than ever as the internet continues to get crowded with businesses, blogs and thought leaders struggling to stand out in … Read More
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