Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving weekend this year. And according to a recent survey conducted by VigLink, a market research firm, 32% … Read More

Big Brand Social Media Tactics that Small Businesses Can Use

Big brand social media tactics small businesses can use

We all know that big brands and businesses have oodles of money to spend on fancy social media marketing campaigns. But many of the tactics they use are just as easy for small businesses to implement. Here are a few of my favorite social media tactics from larger brands. I include these in my book “The Social Media Cookbook” which is … Read More

Instagram Advertising – How to Get Started

Instagram advertising how to

With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results.  I ran the same ad on both platforms, targeting the same audience, and running it on the same days, for the … Read More

3 Powerful Facebook Ads to Start Using Today

Facebook advertising

The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no wonder that Facebook ads are busier than ever. Are you using Facebook ads to capture … Read More

5 Last Minute Social Media Holiday Promotions

Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and $1.5 billion was spent on Black Friday alone. With online shopping increasing every year, you … Read More

Using Twitter Analytics to Tweet Better

While Facebook Insights is an analytics tool that gets lots of attention, many people forget that Twitter has a very useful analytics tool too. True, Twitter may not provide quite the detail that Facebook does, but it does give you enough data to track your metrics and see what’s working – and what’s not. Here’s what you need to know … Read More

Using Facebook Website Retargeting Ads – The Why and How

Facebook has become a pay-to-play platform for businesses looking for new ways to reach their customers with posts and messaging. Though this change has aggravated many people, there is no denying that Facebook advertising can be very effective when used strategically. One of my favorite Facebook Advertising techniques is Website Retargeting Advertising, which involves using the Website Tracking Pixel and … Read More

Get LinkedIn or Get Left Out

Are you making the most of LinkedIn? And, if not, why should you care? Well, because LinkedIn is a powerful tool for not only personal networking online with other professionals, but also for getting more exposure and brand recognition for your small business, and for paving the way for past customers to recommend you to others. Wondering how to go … Read More