There are many colorful Infographics flooding the internet and there are statistics aplenty on just about any marketing topic you might be interested in. But that’s why I’m here – to sort through all the internet noise and find the stats that are actually worth paying attention to, so you don’t have to!  Any one of these might make you take a second look at the way you implement your social media strategy.

  1. Social networks and blogs now account for 25% of the time Americans spend online.
  2. 81% say posts from their friends directly influenced their purchase decisions.
  3. In 2014 marketers plan to increase their social media budget by 54%.
  4. 52% of marketers found a customer via Facebook in 2013.
  5. Email with social sharing buttons increases click-thru-rates by 158%.
  6. 43% of all marketers found a customer via LinkedIn in 2013.
  7. 30% are most likely to respond to brand offers when they have been reposted by a friend.
  8. 86% of US online retailers own a Facebook business page.
  9. Inbound marketing delivers 54% more leads than traditional outbound marketing.
  10. 23% of brand marketers are developing social media strategies but are still struggling to execute.
  11. By the end of 2014 nearly 170 million internet users will be social network users.
  12. Mobile phone Facebook users jumped from 18% to 21.8% in 2013.
  13. 57% of respondents discovered a small to medium-sized businesses via Twitter.
  14. 89% of US companies with 100+ employees will be using social media for marketing purposes by 2015.
  15.  There are 240 million users on Twitter globally.
  16. 76% of Twitter users access Twitter on a mobile device.
  17. The revenue forecast for Twitter ads is expected to reach $1 billion in 2014.
  18. More than 40 million people in the United States are expected to use Instagram in 2014.
  19. 70% of brands have a presence on Google+.
  20. 70% of marketers have used Facebook to successfully gain new customers.
  21. 93% of marketers use social media for business.
  22. In the US, people spend 16 minutes of each hour on social media.
  23. The Google+1 button is used 5 million times per day.
  24. Over 6 million hours of video are watched on YouTube every month.
  25. 23% of Facebook users log in at least 5 times a day.

Sources: Cireron Infographic, WebDam Infographic, Marketme Suite Infographic, Balihoo Infographic, EMarketer, MediaBistro, Search Engine Journal, YouTube, Twitter


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