There are many colorful Infographics flooding the internet and there are statistics aplenty on just about any marketing topic you might be interested in. But that’s why I’m here – to sort through all the internet noise and find the stats that are actually worth paying attention to, so you don’t have to! Any one of these might make you take a second look at the way you implement your social media strategy.
- Social networks and blogs now account for 25% of the time Americans spend online.
- 81% say posts from their friends directly influenced their purchase decisions.
- In 2014 marketers plan to increase their social media budget by 54%.
- 52% of marketers found a customer via Facebook in 2013.
- Email with social sharing buttons increases click-thru-rates by 158%.
- 43% of all marketers found a customer via LinkedIn in 2013.
- 30% are most likely to respond to brand offers when they have been reposted by a friend.
- 86% of US online retailers own a Facebook business page.
- Inbound marketing delivers 54% more leads than traditional outbound marketing.
- 23% of brand marketers are developing social media strategies but are still struggling to execute.
- By the end of 2014 nearly 170 million internet users will be social network users.
- Mobile phone Facebook users jumped from 18% to 21.8% in 2013.
- 57% of respondents discovered a small to medium-sized businesses via Twitter.
- 89% of US companies with 100+ employees will be using social media for marketing purposes by 2015.
- There are 240 million users on Twitter globally.
- 76% of Twitter users access Twitter on a mobile device.
- The revenue forecast for Twitter ads is expected to reach $1 billion in 2014.
- More than 40 million people in the United States are expected to use Instagram in 2014.
- 70% of brands have a presence on Google+.
- 70% of marketers have used Facebook to successfully gain new customers.
- 93% of marketers use social media for business.
- In the US, people spend 16 minutes of each hour on social media.
- The Google+1 button is used 5 million times per day.
- Over 6 million hours of video are watched on YouTube every month.
- 23% of Facebook users log in at least 5 times a day.
Sources: Cireron Infographic, WebDam Infographic, Marketme Suite Infographic, Balihoo Infographic, EMarketer, MediaBistro, Search Engine Journal, YouTube, Twitter