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Looking for tips and strategies for planning and managing social media marketing and advertising? We’ve been blogging about digital marketing for nearly 10 years. Dive in below!
Marketing Book Review: Ultimate Guide to Twitter for Business
The book I am covering today was published by Entrepreneur Press (I am a fan of Entrepreneur magazine) and is a great guide for both the newbee or advanced Tweeter. It covers what you could expect for the basics but also starts the reader out with a handy-dandy “Lingo Guide” in Chapter 2. Considering the social media world loves to make up words and use them fluently, I think the Lingo Guide is wise. Despite the Lingo Guide, Prodromou writes the book using easy to understand language and offers plenty of screen shots to illustrate his points.
To Blog or Not to Blog
With the current craze on inbound marketing and SEO being more powerful than ever, you will find a slew of professionals telling you as a business owner that you need to have a blog. But do you really? And even more important, is the time and effort that you put into a blog going worth it for you and your business? Here is a quick list of benefits of having a business blog to help you make the decision.
SEO for Small Businesses – What’s the Bare Minimum?
Now before we go much further, let me say that I am not, in any way, encouraging you to do the bare minimum for SEO (search engine optimization) for your website. The fact is that there a many smart moves you can make on the SEO front that are well worth the time and effort. This post is for those of you who won’t do ANYTHING if you see a long list for SEO because it just seems like too much to take on.SEO for small businesses
Can You Answer These 10 Questions About Your Social Media Strategy?
social media strategyThere is so much information right now floating around about content strategy. Today I am going to back up and take a top-level look at some things you should have straight to keep your blogs, tweets, and posts strategic and organized. Before you get too crazy in your content creation, ask yourself these 10 important questions:
You Too Can Build a Content Marketing Plan
After listening to some knowledgeable marketing gurus, my take is that investing time and energy into content marketing is well worth it, both for your short-term goals of SEO and marketing communications, and your long-term goals of building customer loyalty and establishing yourself as an expert in your field of business.
What I learned on Facebook Advertising
As a marketing person who is committed to giving the small businesses I work with the best and most realistic advice, I decided that it was high time that I tried some of the new Facebook ad formats for myself. My goal for my Facebook advertising was to find out how my online “word of mouth” would compare to its offline counterpart.
ORM – (Shiny New Buzzword for an age-old Concept)
Most of us who are at least a wee bit familiar with publicity know that this is not a new concept. Call it crises management, or propaganda, or positioning”. This is what public relations folks have been living off for years. It’s essentially how to portray your company, product or service in a good light and when something goes askew, how to repair the damage from a PR standpoint.
"Flag Hair Lady" and the Power of the Second Screen
One of the latest buzzwords floating around online marketing world is the term “second screen engagement” to refer to the fact that more and more people are paying attention to two (or more) screens simultaneously. For instance, they are playing around on their iPhone as they watch a show on TV. The tweeting flurry last night on Twitter about “Flag Hair Lady” was an awesome example of this.
My Top 10 Lessons from Online Marketing Summit Santa Clara
1. Content is still king. Call it in-bound marketing; call it content marketing. Whatever you want to call it, writing and distributing informative and useful articles and tips can grow your business.
2. Step back and integrate. PPC, SEO and social media are ALL important. Get started on developing each of these techniques if you haven’t already, and don’t try to build your online marketing efforts in silos.
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