Running social media contests and sweepstakes is a fun way to boost your social media engagement and brand awareness during the holidays, while also providing entertainment. It’s important to remember that people are on Facebook for community and connection and...
Once again, I spent an exciting week in San Diego at this year’s SMMW learning about the most up-to-date tools and trends in social media marketing. In case you don’t know, SMMW is the premier social media marketing conference in the industry, and draws people...
Social Media Marketing World can best be described as an online-marketing-themed Disneyland. This was my first year, and I was amused to walk thru the Networking Plaza where marketers from all over the country and the world are not just chatting and exchanging...
I get this a lot in networking groups – what are the “basics” I should be doing for my business? It’s a tricky question because, as we know from the blaring media, there are hundreds of online marketing tactics you could be doing. Which ones you choose to focus on...
Most people jump into the business social media tactics with great enthusiasm. You have ideas, you have time you have content. All is good. Until, well, the basic tasks of running a business and all the other project and priorities you have soak up your well-intended...
The SEO community is at a challenging point. After years of enjoying some predictability of search engine optimization, website marketers feel like they’ve hit a brick wall because of Google’s recent algorithm changes. We all know that Google is in charge...
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