Retargeting people who have shown interest in your business is one of the most effective tactics for Facebook advertising. It takes more than one “touch point” (that’s marketing-speak for exposure to your business) before someone will trust your business...
The holidays are right around the corner and social media advertising is more popular than ever. In a recent survey highlighted by Entreprenuer.com, over 36 percent of small-to-medium business respondents said social media marketing will be a priority for their ad...
Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility...
We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends,...
The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no...
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