Essential Components of a Strategic Digital Marketing Plan

Essential Components of a Strategic Digital Marketing Plan

Do you have a digital marketing plan in place for your business? If not, taking a step back and documenting your digital strategy is one of the best things you can do for your business. In this post, I’ll cover 3 components of strategic marketing plans that are often...
Ideas for Holiday Season Promotions on Social Media

Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving...
3 Ways Small Business Social Media Marketing Will Evolve in 2017

3 Ways Small Business Social Media Marketing Will Evolve in 2017

January is a great time to rethink old habits and create some New Year’s resolutions (i.e. goals) for yourself and your business. And while no one really knows what’s around the corner for social media in 2017, it’s clear that small business will need to keep evolving...
Big Brand Social Media Tactics that Small Businesses Can Use

Big Brand Social Media Tactics that Small Businesses Can Use

We all know that big brands and businesses have oodles of money to spend on fancy social media marketing campaigns. But many of the tactics they use are just as easy for small businesses to implement. Here are a few of my favorite social media tactics from larger...
Instagram Advertising – How to Get Started

Instagram Advertising – How to Get Started

With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results.  I ran the...