Marketing Staircase

Christina Kettman

Christina Kettman

Christina is the author of “The Social Media Cookbook: Strategic Marketing Recipes for Small Business Success.” With over 25 years of marketing experience, Christina has concentrated her last 10 years assisting businesses to expand their branding and messaging through in-bound marketing techniques including social media strategies and editorial planning, email marketing, digital advertising, and search engine optimization. Her background in creating, executing and managing marketing plans and branding are valuable in crafting effective messages and developing focused marketing campaigns for small businesses that are expanding their online presence.

She possesses a strong traditional marketing background in market analysis, strategic planning, and event and tradeshow management, with strategic digital marketing experience in working with various corporate marketing departments and brands including LizardTech, Microsoft and HTC. She is also an event associate at Social Media Examiner for Social Media Marketing World, the world largest social media conference.

Christina has a certificate in Social Media Management. Fluent in German, Christina received an International MBA with a focus in Marketing at the Monterey Institute of International Studies. She graduated with honors from the University of San Diego with a Bachelors of Science in Communications. She is the author of the Marketing Staircase blog which offers tips on social media and digital marketing for businesses.


From Our Clients

“I hired Christina to run my Google and YouTube ads as well as some other social media tasks. She is a true GEM and I highly recommend her services. She got great results for my ads, was very thorough with any task and is FUN to work with. She’s proactive in letting me know about things that need to be changed but also makes good decisions on what needs to happen to get better results. If you have a chance to work with Christina, definitely jump at the opportunity – your business will be better for it!”
Andrea Vahl

Facebook Advertising Secrets and Author, Facebook Marketing All-in-One for Dummies

“Christina is the consummate professional. She completes all tasks thoroughly, thoughtfully, and ahead of schedule. She asks excellent questions, freely contributes to make things better, and works well under pressure. Christina is a strong writer, editor, and communicator. I love having Christina on our team as I know you will.”
Phil Mershon

Director of Events, Social Media Examiner

“Christina is hands-down one of the smartest ladies I know. With Christina at the helm, I have complete faith that my social media plan is in the most capable of hands. Another advantage? She is also a high-character individual who’s a pleasure to know.”
Melinda Hinson

CEO, Hinson Neely LLC

“Social media best practices change faster that I can keep up with them. That’s why I truly value Christina’s guidance. She stays on top of trends so I can make the most of my brand’s presence — both organic and paid — on the platforms I use. Christina is a genius at taking what’s working now and showing me how make it work for my audience!”
Pamela Wilson

Founder, BIG Brand System

What We Do

Social Media Management

Connect and resonate with your followers on Instagram, Facebook, Twitter, LinkedIn, Pinterest, or wherever your audience may be.


Social Media Consulting and Training

We take a fresh, unbiased look at your content to create a cohesive, results-oriented marketing strategy or editorial content plan.


Social Media Advertising

Advertising on social media and Google can help you increase brand awareness, drive traffic, and support your sales.


Inspired and Energized

At Marketing Staircase, we’re inspired and energized by the ever-changing digital marketing landscape, working with brilliant entrepreneurs who are growing their businesses, and a whole lot of caffeine.


Satisfied Clients

Ongoing Projects

Cups Of Coffee

Current and Past


Social Media Examiner
University of Washington
Andrea Vahl
Innovation Triangle
Big Brand System
Melinda Hinson
Zebra Partners

Technology & Media

Social Media Examiner



Evoca TV

Radix Biosolutions

Precision BioData

Washington Interactive Network

Silicon Valley Virtual Reality

Electronic Opus

Nonprofit & Educational

Sommelier Society of America

Vision Loss Resources

Innovation Triangle

Islandwood (Puget Sound Environmental Learning Center)

Tim Topham Creative Piano Teaching

NW EcoBuilding Guild’s Green Building Slam

Digital Kids Conference

Sue Larkey

Grapevine Academy

Healthcare & Wellness

Babyface Spa

The Lash Lounge

Market Place Naturopathic

Complete Health Chiropractic

North Dayton Addiction & Recovery

East Indiana Recovery

The BrainWright

Professional Services


Andrea Vahl, Inc.

Big Brand System


Zebra Partners

Alton Computer Solutions

Next Great Step

The Wise Guys

Whittaker & Associates

Sharpchip Consulting

High Dive Consulting

Futurity Legal Services

Eclipse Internet Consulting

Buzzbee Communications


Tender Care Money Mentoring


Small Businesses & Startups

Technihouse Inspection

Jake SAT Prep

Travel There and Back

Soul Window

Scott Sherman Auto Care

MCW Fitness


FreshTech Cleaning

Better Home Instruction Services

Seattle Wedding Officiant

Spouses Cleaning Houses

Maids of Honor

Brightside Cleaning

GM Photoshop

Cosmic Home and Pet

Jenn Ireland Photography

Let's Start Something new
Take the Next Step!

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