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Looking for tips and strategies for planning and managing social media marketing and advertising? We’ve been blogging about digital marketing for nearly 10 years. Dive in below!
How to Rethink Your Small Business or Nonprofit Marketing in 2021
The beginning of a new year often evokes excitement and opportunity for most small businesses and nonprofits. But 2021 also has brought many questions and worries. How will social distancing impact your business this year? What changes will you need to make to stay in...
How Google Ads Can Support Your Small Business Marketing Funnel
The world of online ads has grown exponentially during the past few years and Google ads are one of the most highly used tools out there. Unfortunately, many small business owners and nonprofit organizations find Google ads confusing and aren’t sure how to best use...
Recent Social Media Trends and Analytics for Facebook, LinkedIn, Twitter and Instagram
What’s the latest in social media marketing? Well, as you know, social media is constantly changing, but here are some recent trends and an overview of social media analytics to help you see how social media activity is resonating with your audience. Top 3...
4 Powerful Posts for Your Nonprofit’s Social Media Marketing
Social media marketing for nonprofits can be vastly different than for commercial businesses. Nonprofits embark on social media campaigns to increase awareness of their cause, encourage the involvement of volunteers, and raise funds and donations. Nonprofits often...
“Back to Work” Tools to Manage Social Media Marketing for Your Business
Fall is the perfect time to reevaluate your social media marketing tools. The right social media tools can save you time, efficiency, and streamline your organization. Here are a few of my favorite social media marketing tools that I use for my own business and...
Essential Components of a Strategic Digital Marketing Plan
Do you have a digital marketing plan in place for your business? If not, taking a step back and documenting your digital strategy is one of the best things you can do for your business. In this post, I’ll cover 3 components of strategic marketing plans that are often...
3 Takeaways for Small Businesses from the Social Media Marketing Industry Report
The Social Media Marketing Industry report was recently published by Social Media Examiner and once again it has valuable findings useful to small businesses. Below are three of the most notable social media marketing trends and why they matter for your small...
3 Ways to Use Social Media Marketing to Prepare for a Launch
Social media marketing can be one of your best digital tools when planning a product launch. Whether it’s a webinar, book, or in-depth course, there are several ways social media can support the creation and marketing of your launch. Below are three ways to leverage...
Create a Facebook Custom Audience to Retarget Your Website Visitors
Retargeting people who have shown interest in your business is one of the most effective tactics for Facebook advertising. It takes more than one "touch point" (that’s marketing-speak for exposure to your business) before someone will trust your business enough to...
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