As social media platforms become more crowded, it’s harder for your small business to stand out. Social media advertising on Facebook, Instagram, Twitter, Google Ads, and even YouTube can help you increase brand awareness, drive traffic, and support your sales.
Unfortunately, setting up and managing your own social media ads on most of the platforms is a little like trying to build a jigsaw puzzle without knowing what the puzzle will look like. The social media ad platforms are confusing, each ads tool is different than the rest, and the ad setup processes change daily. Literally.
The team at Marketing Staircase has managed ads on Google, YouTube, Facebook, Instagram, Twitter, and Pinterest. Whether you are trying to amplify your message, increase visibility, generate leads, or drive conversions, your social ads can differ greatly in terms of setup and management.
Below are some of the social media advertising platforms we work with to create social media ads for small businesses and nonprofits:
Social Media Advertising Services
Facebook and Instagram Advertising
Facebook and Instagram platform advertising offer very precise targeting based on demographics, interests, and user behavior. With Facebook pixel technology, you can also target people who have visited your website, create custom audiences, and track conversions. Because Facebook owns Instagram, Instagram ads are created and managed through Facebook’s Ads Manager.
Twitter is one of the most underused ad platforms, but it has the power to bring your small business more visibility, website traffic, and branding opportunities – often with less expensive ads than offered on the Facebook platform.
Tried and true, Google Ads allows businesses of any size to be found through search on the world’s largest search engine. More of a long-term advertising platform, Google Ads can give your small business exposure to people actively searching for products and services like yours, and deliver them to your website.
As more people turn to YouTube videos for problem solving and entertainment, YouTube ads are becoming the hot place to advertise. Well-targeted ads run on the Google ads platform can reach your audience to increase awareness and drive new leads.
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