Now before we go much further, let me say that I am not, in any way, encouraging you to do the bare minimum for SEO (search engine optimization) for your website. The fact is that there a many smart moves you can make on the SEO front that are well worth the time and effort. This post is for those of you who won’t do ANYTHING if you see a long list for SEO because it just seems like too much to take on.
And by the way, I like to think of SEO as having internal tactics or external tactics. The internal ones are those you can do to your own site (or tell your “web guys” to do) and I like to think of them as a first step.
So my 5 recommendations for the bare minimum internal SEO tactics are as follows:
- Keywords. Yes, I know that EVERYONE KNOWS keywords are important but not everyone uses them in the first paragraph of their copy on their home page. And not everyone weaves them into the copy on every page. And yet even more don’t have the keywords in their URL. But all of this is worth the effort.
- Title Tag. This is a big deal to those spidery search engines, and therefore goes on the bare minimum list.
- Internal Links. This is easy. You have internal links of course, but do they integrate your keywords? They should.
- Meta Descriptions. These should be different for every web page and encompass what the page is about.
- Optimizing Images and Video. Google can’t understand the nature of your non-text images so you need to tell it with alt tags and renaming those files with keyword-rich terms that make sense.
So there you have it. Bare minimum stuff. As mentioned above these are internal tactics not external ones. There is a whole world of social media, blogs, quality linkbacks, and content marketing to be explored in other blogs posts. But for now, take a quick look at your website and make sure your site has bare minimum.