To Blog or Not to Blog

To Blog or Not to Blog

With the current craze on inbound marketing and SEO being more powerful than ever, you will find a slew of professionals telling you as a business owner that you need to have a blog. But do you really? And even more important, is the time and effort that you put into...

You Too Can Build a Content Marketing Plan

Walk into any online marketing conference these days and you will hear the latest buzzword: Content Marketing.  In fact, I have been keeping my finger on the pulse of this topic myself through a recent seminar put on by Social Media Examiner. After listening to some...

There’s Still No Substitute for an Email Campaign

Just like Dorothy in the Wizard of Oz said there is no place like home, I’ll say there is nothing like an email campaign.  Sure in the wonderful world of social marketingyou can tweet, post or otherwise get your message out on the web in real-time, but can it actually...