What I learned on Facebook Advertising

As some of you may know, I have a small craft business named Benalily Designs.  The primary purpose of Benalily Designs is to provide an outlet for my passion for jewelry making.  It also provides, however, a useful testing ground for some of the techniques and...

Why No One “Likes” You Anymore (on Facebook)

Think back. When you were a kindergartener, all you had to do to make a new friend was to proclaim yourself “friends” and, barring any unexpected turns such as the new friend breaking your favorite crayon, you and your newfound buddy could be fairly sure you’d be...