Why All Searches Are  NOT  Created Equal

Why All Searches Are NOT Created Equal

Attend any marketing conference and you will find a hoard of people who care a lot about not just searches, but types of searches. This group also loves to discuss (at length) all the online “touches” that your site or brand name has with the searching community. But...

My Top 10 Lessons from Online Marketing Summit Santa Clara

Just getting back into things from OMS Santa Clara (Online Marketing Summit) produced by UBM Tech last week. Despite the fact that I could not stay the entire conference I was able to fill my mind with oodles of data I am excited to put to the test and share with my...

3 Reasons Your Website Should Have Google Analytics

Back in 2006 Google came out with Google Analytics.  The idea of this free tool was to make website tracking available to everyone. And not just ho-hum web tracking.  We are talking quality web tracking. It’s still out there but for some reason most small businesses I...