Essential Components of a Strategic Digital Marketing Plan

Essential Components of a Strategic Digital Marketing Plan

Do you have a digital marketing plan in place for your business? If not, taking a step back and documenting your digital strategy is one of the best things you can do for your business. In this post, I’ll cover 3 components of strategic marketing plans that are often...
3 Ways to Use Social Media Marketing to Prepare for a Launch

3 Ways to Use Social Media Marketing to Prepare for a Launch

Social media marketing can be one of your best digital tools when planning a product launch. Whether it’s a webinar, book, or in-depth course, there are several ways social media can support the creation and marketing of your launch. Below are three ways to leverage...
Create a Facebook Custom Audience to Retarget Your Website Visitors

Create a Facebook Custom Audience to Retarget Your Website Visitors

Retargeting people who have shown interest in your business is one of the most effective tactics for Facebook advertising. It takes more than one “touch point” (that’s marketing-speak for exposure to your business) before someone will trust your business...