As some of you may know, I have a small craft business named Benalily Designs. The primary purpose of Benalily Designs is to provide an outlet for my passion for jewelry making. It also provides, however, a useful testing ground for some of the techniques and...
One of the latest buzzwords floating around online marketing world is the term “second screen engagement” to refer to the fact that more and more people are paying attention to two (or more) screens simultaneously. For instance, they are playing around on their...
Think back. When you were a kindergartener, all you had to do to make a new friend was to proclaim yourself “friends” and, barring any unexpected turns such as the new friend breaking your favorite crayon, you and your newfound buddy could be fairly sure you’d be...
If you still think that social media can’t really get your brand attention, I have a story for you. Over the weekend I tapped into my music-loving side (I do live in Seattle after all!) and went to a concern put on by Train. Train is known for its energetic concerts...
Today Facebook made business headlines in a way that Facebook would rather not just two days before it goes public. Headlines read that GM was giving a thumb’s down to Facebook advertising because in their experience the ads did not pay off. Of course, since GM is...
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