Setting Social Media Goals for 2019

Setting Social Media Goals in 2019

If you are like the rest of us, you are bound to get swept up in making resolutions and setting goals for the new year. Setting goals now will help you see if you are accomplishing what you intended for your social media marketing in the year to come.  Below are 5 guidelines for setting social media goals to track … Read More

5 Last Minute Social Media Holiday Posts for Your Business

5 ideas for last minute holiday social media posts

Looking for some last-minute ways to promote your business during the holidays?  Social media is a busy place right now with more people shopping online than ever.  One of the best advantages of social media marketing is you can share messages instantly. Here are five ways you can use social media today to drive more attention to your business.   … Read More

Advertising with Facebook for the Holiday Season? Get Started With this Easy-to-use Guide for Retargeting

Advertising with Facebook this Season - Retargeting

The holidays are right around the corner and social media advertising is more popular than ever. In a recent survey highlighted by Entreprenuer.com, over 36 percent of small-to-medium business respondents said social media marketing will be a priority for their ad budget this season, and nearly half of small businesses plan to use Facebook ads. We all know people like to … Read More

A Beginner’s Guide to Twitter Advertising

A Beginners guide to twitter advertising

Have you wondered what social media ads are possible beyond Facebook ads? I’ve used Twitter advertising for myself and my clients throughout the years and have created this blog to give you a basic walk-through of the process and tips I’ve learned.   Get Started with Twitter Ads Like Facebook, Twitter offers a robust advertising platform with several ad types … Read More

Takeaways from SMMW – Video, Influencers, and Bots, Oh My!

Tips, interactions, parties, connections, ideas… all flying high speed in every direction. That best describes the whirlwind of working behind the scenes at Social Media Marketing World. But when the winds die down and I catch my breath (yes, two months later; don’t judge), it’s time to write my annual blog of takeaways from SMMW18. Every year there are some … Read More

Facebook Algorithm Changes – What to Do Next?

Facebook Apocalypse, Facebook Zero, Facebook’s “Closer Together” change.…. however you refer to it, Facebook’s recently-announced algorithm change is causing quite a stir. In an effort to give users a higher-quality experience, Facebook is downgrading the visibility and reach of content that they consider less meaningful and engaging – including content from business pages. Here are some highlights of Facebook’s algorithm … Read More

Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving weekend this year. And according to a recent survey conducted by VigLink, a market research firm, 32% … Read More