8 Post Ideas for Instagram Business Pages

If you are just getting started with your Instagram business page or need some inspiration on where to find enough content to deliver consistent activity, look around.  No, really!  Look around the office, at industry leaders, at your customers, your employees and your products/services!  Content inspiration is everywhere!  Take a look at our easy to implement business posts for Instagram. … Read More

Easy Peesy Guide for Social Media Image Sizing

Let’s face it, creating images for social media marketing sounds simple, but there a lot of pesky details to know. You’re a busy marketer – your brain doesn’t have extra space for memorizing things like the exact pixel size of a LinkedIn hero image. Not to mention, every time a social media platform updates their layout the image sizing can … Read More

Take-aways from the 2017 Social Media Marketing Industry Report

Everyone has their own non-Christmas version of Christmas. Mine is when the 2017 Social Media Marketing Industry Report comes out. Geeky? Most definitely. But since my background is in market research, social media and small business consulting, this report is just my thing. The report highlights where other marketers are focused in managing their social media and where they plan … Read More

What Social Media Marketing Trends Your Business Should Follow

Social media marketing trends

We all know social media marketing is in constant flux. What works one day, might not the next based on the latest trends and the whims of changing algorithms. We had several progressive speakers at Social Media Marketing World that covered some changing trends, including Social Media Examiner’s own Mike Stelzner. Here are 4 trends that matter to your small … Read More

Behind the Scenes at #SMMW17

Every year around this time I write a blog post with my top take-aways and lessons learned from Social Media Marketing World, but this year it’s a bit different. In the past, I’ve always been an attendee or volunteer for this mammoth marketing conference that draws 3,000+ people. This year I was part of the staff that organized the event. … Read More

5 Sweet Tools for Visual Content Creation That You Will Love

tools for visual content creation

Instagram is one of the fastest growing visual content social media platforms, and it’s easy to see why: it’s just plain fun and entertaining. Instagram lets you create and share a digital scrapbook of your experiences. Your visual story can be as funky, artful, playful or serious as you want it to be. Like paging through a real magazine (remember … Read More

3 Ways Small Business Social Media Marketing Will Evolve in 2017

January is a great time to rethink old habits and create some New Year’s resolutions (i.e. goals) for yourself and your business. And while no one really knows what’s around the corner for social media in 2017, it’s clear that small business will need to keep evolving to adapt to the fast pace and non-stop demands of social media marketing. … Read More

Run Social Media Contests and Sweepstakes for the Holidays with These 8 Simple Steps

Social media contests and sweepstakes

  Running social media contests and sweepstakes is a fun way to boost your social media engagement and brand awareness during the holidays, while also providing entertainment. It’s important to remember that people are on Facebook for community and connection and not for blatant advertising. If done correctly, your contest or sweepstakes can provide something fun for Facebook fans and … Read More

Big Brand Social Media Tactics that Small Businesses Can Use

Big brand social media tactics small businesses can use

We all know that big brands and businesses have oodles of money to spend on fancy social media marketing campaigns. But many of the tactics they use are just as easy for small businesses to implement. Here are a few of my favorite social media tactics from larger brands. I include these in my book “The Social Media Cookbook” which is … Read More

7 Super Last Minute Holiday Promotions for the 4th of July

social media holiday promotions

Do you find that holiday related promotions sneak up on you or even worse, pass you by? Annual celebrations and holidays such as the 4th of July are a quick and easy way to remind your customers and potential customers that you appreciate them. In addition, it gives you a chance to have a memorable interaction with them – online or … Read More