4 Powerful Posts for Your Nonprofit’s Social Media Marketing

Nonprofit social media marketing_FB

Social media marketing for nonprofits can be vastly different than for commercial businesses. Nonprofits embark on social media campaigns to increase awareness of their cause, encourage the involvement of volunteers, and raise funds and donations. Nonprofits often have a special challenge in that they are required to do more with less – fewer people, fewer resources, and less budget. For … Read More

Essential Components of a Strategic Digital Marketing Plan

Essential Components of a Strategic Digital Marketing Plan

Do you have a digital marketing plan in place for your business? If not, taking a step back and documenting your digital strategy is one of the best things you can do for your business. In this post, I’ll cover 3 components of strategic marketing plans that are often overlooked but essential to include. #1 Outline the Goals, Strategies, Objectives, … Read More

3 Ways to Use Social Media Marketing to Prepare for a Launch

Use Social Media Marketing Product Launch_FB

Social media marketing can be one of your best digital tools when planning a product launch. Whether it’s a webinar, book, or in-depth course, there are several ways social media can support the creation and marketing of your launch. Below are three ways to leverage your product launch with you social media channels. #1: Crowdsource ideas and feedback through social … Read More

Create a Facebook Custom Audience to Retarget Your Website Visitors

Retargeting people who have shown interest in your business is one of the most effective tactics for Facebook advertising. It takes more than one “touch point” (that’s marketing-speak for exposure to your business) before someone will trust your business enough to purchase from you. They may see your ad, read your blog, sign up for your newsletter, and THEN sign … Read More

12 Tips for Hosting a Twitter Chat

12 Tips for Hosting a Twitter Chat_FB

Hosting Twitter Chats gives you the unique opportunity to interact with prospective customers, potential business partners and influencers you might not otherwise reach. By leading the conversation and sharing valuable content with your audience, you can position yourself as a community leader. Your audience will begin to tune in to your chats if you host them regularly and provide specific … Read More