Is your business ready for the holiday season? There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving...
Video marketing is the next big thing. Last year TechCrunch reported that 100 million hours of video are watched every day on Facebook. No matter what the size of your business, it’s time to get comfortable with video marketing. It is completely understandable if the...
If you’ve ever been to an amazing concert, you know how an event can engage your senses like nothing else. Last week I went to a Coldplay concert and it was a bit mesmerizing. The entire experience pulled me in: from the upbeat music in my ears, to the laser light...
Instagram is the ultimate hashtagging platform. There are several reasons to get strategic about how you use hashtags, including to extend the reach of your content and get the attention of people interested in your niche. Build your following with hashtags By adding...
If you are just getting started with your Instagram business page or need some inspiration on where to find enough content to deliver consistent activity, look around. No, really! Look around the office, at industry leaders, at your customers, your employees and...
Let’s face it, creating images for social media marketing sounds simple, but there a lot of pesky details to know. You’re a busy marketer – your brain doesn’t have extra space for memorizing things like the exact pixel size of a LinkedIn hero image. Not to mention,...
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