As an online marketing addict I have a weakness for marketing books. In fact, I can barely board a plane without picking up the latest book at the airport bookstore. And I am constantly impressed by writers in the online marketing arena that write and publish an...
One of the latest buzzwords floating around online marketing world is the term “second screen engagement” to refer to the fact that more and more people are paying attention to two (or more) screens simultaneously. For instance, they are playing around on their...
If you still think that social media can’t really get your brand attention, I have a story for you. Over the weekend I tapped into my music-loving side (I do live in Seattle after all!) and went to a concern put on by Train. Train is known for its energetic concerts...
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