Essential Components of a Strategic Digital Marketing Plan

Essential Components of a Strategic Digital Marketing Plan

Do you have a digital marketing plan in place for your business? If not, taking a step back and documenting your digital strategy is one of the best things you can do for your business. In this post, I’ll cover 3 components of strategic marketing plans that are often overlooked but essential to include. #1 Outline the Goals, Strategies, Objectives, … Read More

Ideas for Holiday Season Promotions on Social Media

Is your business ready for the holiday season?  There will be plenty of people shopping online over the Thanksgiving holiday. In fact, the National Retail Federation estimates that 69% of Americans – about 164 million people – will be shopping over the Thanksgiving weekend this year. And according to a recent survey conducted by VigLink, a market research firm, 32% … Read More

Instagram Advertising – How to Get Started

Instagram advertising how to

With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results.  I ran the same ad on both platforms, targeting the same audience, and running it on the same days, for the … Read More

How to Avoid Getting ”Scoogled”

The SEO community is at a challenging point. We all know that Google is in charge and that they have every right to run their business as they see fit. The difficultly is this: Every time they change their algorithm or put their foot down on what was formerly an acceptable SEO technique, the rest of us get, well….. “Scroogled”.

Here are some things you will want to be mindful of to stay on the right side of optimizing your blog or website: