We all know that big brands and businesses have oodles of money to spend on fancy social media marketing campaigns. But many of the tactics they use are just as easy for small businesses to implement. Here are a few of my favorite social media tactics from larger...
With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results. I ran the...
Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and...
The SEO community is at a challenging point. After years of enjoying some predictability of search engine optimization, website marketers feel like they’ve hit a brick wall because of Google’s recent algorithm changes. We all know that Google is in charge...
As a small business leader are you considering putting your efforts into content marketing? Maybe you have heard all the hub-bub about it being the next “big” thing. If so, great! Creating content is a wonderful investment of your time that will work on long term...
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