I get this a lot in networking groups – what are the “basics” I should be doing for my business? It’s a tricky question because, as we know from the blaring media, there are hundreds of online marketing tactics you could be doing. Which ones you choose to focus on...
The SEO community is at a challenging point. After years of enjoying some predictability of search engine optimization, website marketers feel like they’ve hit a brick wall because of Google’s recent algorithm changes. We all know that Google is in charge...
It’s just a couple of days after the MonCon 2013 conference, but my mind is still brimming with some of the points that were made and how the landscape of online marketing is once again changing. For those who aren’t familiar with MozCon, it’s a conference put on by...
MozCon 2013…well, it rocked. Here are my top take-aways. Traditional SEO is going away and marketers need to take a step back and take a more holistic approach to their online marketing. Branding and storytelling are more important and powerful than ever as the...
Here in Seattle, we internet marketing folk get really excited when big marketing conferences such as MozCon take place in our own backyards, and this week I can almost feel the excitement (or maybe that’s just happiness because we are finally having our 3 months of...
Attend any marketing conference and you will find a hoard of people who care a lot about not just searches, but types of searches. This group also loves to discuss (at length) all the online “touches” that your site or brand name has with the searching community. But...
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