The beginning of a new year often evokes excitement and opportunity for most small businesses and nonprofits. But 2021 also has brought many questions and worries. How will social distancing impact your business this year? What changes will you need to make to stay in...
January is a great time to rethink old habits and create some New Year’s resolutions (i.e. goals) for yourself and your business. And while no one really knows what’s around the corner for social media in 2017, it’s clear that small business will need to keep evolving...
We all know that big brands and businesses have oodles of money to spend on fancy social media marketing campaigns. But many of the tactics they use are just as easy for small businesses to implement. Here are a few of my favorite social media tactics from larger...
With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results. I ran the...
The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no...
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