5 Sweet Tools for Visual Content Creation That You Will Love

tools for visual content creation

Instagram is one of the fastest growing visual content social media platforms, and it’s easy to see why: it’s just plain fun and entertaining. Instagram lets you create and share a digital scrapbook of your experiences. Your visual story can be as funky, artful, playful or serious as you want it to be. Like paging through a real magazine (remember … Read More

Run Social Media Contests and Sweepstakes for the Holidays with These 8 Simple Steps

Social media contests and sweepstakes

  Running social media contests and sweepstakes is a fun way to boost your social media engagement and brand awareness during the holidays, while also providing entertainment. It’s important to remember that people are on Facebook for community and connection and not for blatant advertising. If done correctly, your contest or sweepstakes can provide something fun for Facebook fans and … Read More

Big Brand Social Media Tactics that Small Businesses Can Use

Big brand social media tactics small businesses can use

We all know that big brands and businesses have oodles of money to spend on fancy social media marketing campaigns. But many of the tactics they use are just as easy for small businesses to implement. Here are a few of my favorite social media tactics from larger brands. I include these in my book “The Social Media Cookbook” which is … Read More

7 Super Last Minute Holiday Promotions for the 4th of July

social media holiday promotions

Do you find that holiday related promotions sneak up on you or even worse, pass you by? Annual celebrations and holidays such as the 4th of July are a quick and easy way to remind your customers and potential customers that you appreciate them. In addition, it gives you a chance to have a memorable interaction with them – online or … Read More

What I learned at Social Media Marketing World (#SMMW)

Social Media Marketing World

Once again, I spent an exciting week in San Diego at this year’s SMMW learning about the most up-to-date tools and trends in social media marketing. In case you don’t know, SMMW is the premier social media marketing conference in the industry, and draws people literally from all over the world. The speaker line-up was stellar with up to 10 … Read More

Instagram Advertising – How to Get Started

Instagram advertising how to

With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results.  I ran the same ad on both platforms, targeting the same audience, and running it on the same days, for the … Read More

5 Ways to Use Facebook Live for Your Business

Facebook Live

Have you heard the buzz about the latest Facebook feature: Facebook Live? If not, you will be hearing about it soon. Facebook has jumped on the streaming video trend. Much like Periscope, Facebook Live gives you the ability to live stream video right from your mobile device to a Facebook audience. This opens up possibilities galore for connecting with your … Read More

3 Powerful Facebook Ads to Start Using Today

Facebook advertising

The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no wonder that Facebook ads are busier than ever. Are you using Facebook ads to capture … Read More

5 Last Minute Social Media Holiday Promotions

Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and $1.5 billion was spent on Black Friday alone. With online shopping increasing every year, you … Read More