What I learned at Social Media Marketing World (#SMMW)

Social Media Marketing World

Once again, I spent an exciting week in San Diego at this year’s SMMW learning about the most up-to-date tools and trends in social media marketing. In case you don’t know, SMMW is the premier social media marketing conference in the industry, and draws people literally from all over the world. The speaker line-up was stellar with up to 10 … Read More

Instagram Advertising – How to Get Started

Instagram advertising how to

With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results.  I ran the same ad on both platforms, targeting the same audience, and running it on the same days, for the … Read More

5 Ways to Use Facebook Live for Your Business

Facebook Live

Have you heard the buzz about the latest Facebook feature: Facebook Live? If not, you will be hearing about it soon. Facebook has jumped on the streaming video trend. Much like Periscope, Facebook Live gives you the ability to live stream video right from your mobile device to a Facebook audience. This opens up possibilities galore for connecting with your … Read More

3 Powerful Facebook Ads to Start Using Today

Facebook advertising

The number of people shopping online before the holidays is staggering. According to eMarketer, 4 out of 5 internet users are researching gift ideas and product reviews online before buying and 10% of them are using social media channels to do that research. It’s no wonder that Facebook ads are busier than ever. Are you using Facebook ads to capture … Read More

5 Last Minute Social Media Holiday Promotions

Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and $1.5 billion was spent on Black Friday alone. With online shopping increasing every year, you … Read More

Using Twitter Analytics to Tweet Better

While Facebook Insights is an analytics tool that gets lots of attention, many people forget that Twitter has a very useful analytics tool too. True, Twitter may not provide quite the detail that Facebook does, but it does give you enough data to track your metrics and see what’s working – and what’s not. Here’s what you need to know … Read More

Using Facebook Website Retargeting Ads – The Why and How

Facebook has become a pay-to-play platform for businesses looking for new ways to reach their customers with posts and messaging. Though this change has aggravated many people, there is no denying that Facebook advertising can be very effective when used strategically. One of my favorite Facebook Advertising techniques is Website Retargeting Advertising, which involves using the Website Tracking Pixel and … Read More

Do You Know How to Reach Teens with Social Media?

Teens are one of the fastest growing demographic on social media and also one of the most engaged. And who could be surprised that this super-social, excitement seeking, fad-following group is a natural match for the 24/7 world of social media?   Proof in the Numbers  Statistics from Pew Research show 92% of teens go online daily with 24% of … Read More

Get LinkedIn or Get Left Out

Are you making the most of LinkedIn? And, if not, why should you care? Well, because LinkedIn is a powerful tool for not only personal networking online with other professionals, but also for getting more exposure and brand recognition for your small business, and for paving the way for past customers to recommend you to others. Wondering how to go … Read More

Top Three Takeaways from Social Media Marketing World 2015

Social Media Marketing World can best be described as an online-marketing-themed Disneyland. This was my first year, and I was amused to walk thru the Networking Plaza where marketers from all over the country and the world are not just chatting and exchanging business cards but also recording videos, podcasting, live streaming with Meerkat, and of course, taking group selfies … Read More