Instagram Advertising – How to Get Started

Instagram Advertising – How to Get Started

With over 400 million users, it’s no surprise that Instagram is generating curiosity from businesses, and if you have a visual product, you should be curious too. I recently ran a Facebook vs Instagram Advertising Challenge that produced surprising results.  I ran the...
5 Last Minute Social Media Holiday Promotions

5 Last Minute Social Media Holiday Promotions

Yikes – the holidays are just (days and weeks) away. Do you have something clever up your social media sleeve to increase holiday sales and bring more attention to your brand? Last year, according to Statistic Brain Research, 90% of people reported shopping online and...
Using Facebook Website Retargeting Ads – The Why and How

Using Facebook Website Retargeting Ads – The Why and How

Facebook has become a pay-to-play platform for businesses looking for new ways to reach their customers with posts and messaging. Though this change has aggravated many people, there is no denying that Facebook advertising can be very effective when used...
Top Three Takeaways from Social Media Marketing World 2015

Top Three Takeaways from Social Media Marketing World 2015

Social Media Marketing World can best be described as an online-marketing-themed Disneyland. This was my first year, and I was amused to walk thru the Networking Plaza where marketers from all over the country and the world are not just chatting and exchanging...
7 Super Last Minute Promotions for the 4th of July

7 Super Last Minute Promotions for the 4th of July

Do you find that holiday related promotions sneak up on you or even worse, pass you by? Annual celebrations and holidays such as the 4th of July are a quick and easy way to remind your customers and potential customers that you appreciate them. In addition, it gives...